hi, i'm zorina crooks (or "z" for short), and i'm richard benyon (the one with the aussie cross south african accent)!
we have had the pleasure of working together for the last 15 years, building and deploying technology solutions for the world's largest advertisers. check out our linkedin profiles for the background story.
https://www.linkedin.com/in/zorinacrooks/
https://www.linkedin.com/in/rbenyon/
we are experienced, direct, innovative, pragmatic, driven, maybe a little quirky, and most definitely fun to work with.
it's taken us a decade and a half to establish our reputation, so ask around the industry if you want the gossip :) you are sure to find out we deliver!
marketing procurement & agency management
we provide strategic advice and hands-on project services for deploying and managing procurement and agency management programs.
specifically large scope of work, agency evaluation, production budgeting, and agency selection programs and importantly at scale. be it global, regional, multi-brand, best-of-breed, holding company models, creative/media/digital/production/etc.etc. - yep, we've done it all.
whether you're optimizing agency operations, streamlining procurement processes, or need someone who actually understands how this stuff works in the real world, we've got you covered.
martech solutions & business intelligence
we help you select, implement, and actually get value from your martech stack (because buying software is easy...making it work is the hard part!).
from global software implementations and change management to custom-designed killer dashboards that people actually use, we make technology work for your marketing and agency operations, not against them.
we've deployed enterprise platforms for the world's largest advertisers, so we know what works, what doesn't, and how to avoid the pitfalls that waste time and money.
ai consulting for marketing operations
we help you do useful (and realistic) sh1t with ai, specifically in the marketing procurement and agency management domain.
and no, that does not mean providing you a few prompts to throw into ChatGPT, Claude or Gemini.
we are talking about helping you (and your company) build working ai agents that turbo-charge your scope of work, agency evaluation, production spend, agency selection, and other marketing procurement processes.
and if you are not quite sure what an ai agent is, we can help you from scratch to figure out what all the hype is about, and together actually deliver something useful.
martech & implementations
global software implementation, change management, project management, content strategy, digital adoption, training development
data & development
analytics, data visualization, tableau, data transformation, application architecture, domain modelling, software development, sql, prisma, react, MUI, typescript, node, github, docker, auth0, azure, claude code
ai & automation
agentic-ai, langchain, langgraph, rag applications, containerization, advanced prompt engineering, Anthropic / Claude, Open AI / GPT, Google / Gemini
basically obsessive technologists and data geeks!
over the years, we have had the pleasure of working with some of the world's largest advertisers.
we have had such diverse and interesting experiences with clients across pharma, cpg, food, beverage, banking, finance, tech, retail, auto, hospitality, plus a few that may have slipped our memory.
we have personally implemented, licensed, and help run complex software applications for the companies listed below. plus provided guidance on best practices around content, process and usage. remember we've been around a while :)
and a huge thank you to all our fantastic clients we have personally worked with at these companies - you've sure kept us on our toes!
we are based in sunny san francisco
